58 Ecommerce Niches To Explore In 2018 (Write These Down)

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Are you looking to expand into other ecommerce markets?

Or maybe you’re just getting started, and are looking for an entry point.

Either way, before you dive in and begin your operations, there’s a critical step you need to take first.

Choosing a profitable niche.

 

Times Change

Today, user-friendly platforms such as Shopify have revolutionized the world of ecommerce.

Now, almost everyone can start their very own ecommerce store within a matter of days.

While this is a great opportunity for the less tech-savvy among us, it also means there’s much more competition around.

And the interest in ecommerce is growing rapidly, so this is unlikely to change anytime soon.

With that in mind, if you want to make good money with an online store, you’ll need to pick your niche wisely before setting up shop.

 

2018

New Year, New Opportunities

As we approach the new year, we’ve selected 58 little-known niches for you to explore going forward.

 We’ve found all of the listed niche markets to be profitable and relatively non-saturated (as of the time of this writing).

Still, as always, we encourage you to do your own research when it comes to trends, price points and search volumes.


For an easier overview, the niche markets have been sorted under different categories (in alphabetical order).

Now, let’s dive right into it!

 

business to business Business To Business (B2B)

It may take some additional work to position yourself in most B2B markets.

However, if you manage to do so, you’ll have plenty of expensive products you can sell in bulk to serious buyers.

 

1. Construction supplies

Depending on where in the world you want to position yourself, this could be a high-demand market with steady sales.


2. Microscopes

Can be sold in bulk to universities and laboratories for a juicy payout.

However, you’ll have to know the technical details if you want to be taken seriously as a seller.

If not, you should hire someone who does.


3. Restaurant supplies

From expensive ovens and grills, to the smaller stuff like bowls and plates.

Running a restaurant is not cheap, and there’s plenty of opportunities to get your piece of the cake.


4. School supplies

Now and again, schools have to restock their supplies and buy new equipment.

If you do your research and stand ready with what’s needed, schools could be turning to you for their upgrades and restocks.


5. Tattoo equipment

In metropolitan areas, the tattoo business is booming. New shops are popping up all over the place, and you could be the one helping them get started.

 

 

health niches

Health & Lifestyle

Health and fitness is an amazing evergreen mega market to enter into. However, to say it’s saturated would be an understatement.

Here are some niches where you can still make a name for yourself without having 500k followers on Instagram.

Speaking of which, most of these niches work very well with Instagram influencers, if that’s a marketing route you’d like to take.


6. Body tracking tech

Steps taken, calories burned, heartbeats per minute — there are lots of different types of body trackers out there to choose from these days.


7. Gluten-free protein supplements

Even though many medical professionals still insist that the “gluten scare” is way overblown, the gluten-free market continues to thrive.


8. Inversion equipment

People may buy inversion tables for several reasons. For sports conditioning, brain health or even baldness prevention.

One thing’s for sure though: it’s a largely untapped niche market with excellent price points.


9. Marathon/triathlon accessories

Those who do marathons and triathlons tend to be quite obsessive (they kind of have to be), and often treat it like a lifestyle.

Needless to say, this can work in your favor.


10. Mineral sunscreens

Alternatives to commercial sunscreens are not relegated to a fringe of “hippies” anymore.

Several recent studies have highlighted the potential health hazards of some common ingredients found in in sunscreens.

Because of this, the demand for more natural forms of sunscreen has been on an upward trend.


11. Organic protein supplements

Health-conscious folks have been requesting organic foods and supplements for decades.

Lately, it seems that even strength athletes and bodybuilders have been hit by the wave.

Lots of fresh branding opportunities with this one.


12. Supportive Wear

Things like lumbar support belts and magnetic back braces are just some of the supportive wear that some people have to use to avoid pain.

Whether the person is recovering from an injury or have a permanent disability, these products are often overlooked by marketers.


13. Sustainable and ethical clothing

Environmental awareness, as well as the rise of animal welfare concerns, have created a new niche in fashion that is high in demand.

This is a great opportunity to create a long-lasting brand that makes good money, and is hailed as a force of good while doing it.

 

 

hobby niches

Hobbies

Some people are very serious about their hobby, and may even be close to turning it into a business.

These dedicated individuals need very specific supplies in order to do what they love.

Choose the right hobby niche, and you could have a steady stream of income for years to come.


14. 3D printing

An up-and-coming fringe hobby with lots of high-ticket products. Get in while it’s still fresh.

Who knows, in 10 years these may be common household items!


15. Art supplies

Never underestimate the speed at which a dedicated artist can burn though their supplies.

You could be the one they go to for their refills.


16. Billiards

A classy activity that seemingly never goes out of style. Can be marketed towards businessmen as well as your average trucker.

 

17. Bird watching

This quiet little niche is actually a very profitable one.

If you’ve ever met a dedicated bird watcher in real life, you know they’re more than happy to pay to get the most out of their precious hobby.

Sturdy tripods, special binoculars, suitable cameras, spotting scopes — lots of high-ticket products available here.


18. Gardening

For being such a big market, it is surprisingly untouched in the online world.

With this, there’s also plenty of opportunity to expand, narrow down or cross-promote later on.


19. Home brewing

Another market with lots of dedication mixed with expensive, must-have equipment. Just check out communities like this, for example.

Storage tanks and extraction kits are just some of the items that sell for a high price.


20. Homesteading

Closely related to the larger survivalist/prepping niche, homesteading is all about self-sufficiency.

It mostly involves growing vegetables and raising animals outside the home. This requires plenty of specialized equipment and feed that you can supply.


21. Magic

Who doesn’t like a good magic show?

This niche can be targeted towards both children and professional adults, and there’s a wide variety of exciting products to promote.

You can get really creative with this one, and the branding could be especially interesting.


22. Model trains

No, it’s not just an expensive toy collection for nerds.

Collectors of model trains are very serious about their hobby, and can shell out big when it comes to securing their favorites.

Prices can vary greatly — from under $100 and into the thousands!

Plenty of legroom to work with when it comes to marketing.


23. Needlework

Admittedly, this is one of the niches on this list with the lowest average price point.

Still, it’s worth mentioning because of the relatively tame competition (so many ugly and outdated online shops) and easy entry point.

Grandmas all over the world want to knit, damnit! Are you going to help them?


24. Pottery

Mallets, clay cutters, shapers, spout makers, scrapers, shredders etc. etc.

You’d think something as seemingly simple as pottery wouldn’t require so many tools, but it does.

There’s more than enough here to fill an online store with.


25. Robot building

A nice and nerdy hobby with a huge potential inventory to choose from.

Prices of parts can range between $5 to almost $10.000!

A bit of technical know-how is needed. However, if you can handle it, you can potentially cash in big time.


26. Spelunking

When venturing into deep caves, safety is high on the priority list (who would have thought?).

Because of this, customers will be more than willing to pay up for the extra quality assurance you (hopefully) can bring them.


27. Welding

Fire and metal. Does it get anymore badass?

These badasses need quality equipment, as well as plenty of replacement parts if they’re really passionate.

Consider the welding niche — help a badass out!


28. Woodworking

Thanks to the likes of Nick Offerman, this niche may be a tiny bit more competitive than before.

However, there’s still room left if you want to give it a shot. As with pottery, there’s a wide range of tools and equipment you can sell.

You can also narrow the niche down further; specializing in woodworking benches, for example.

 

kitchen online shop Kitchen

When it comes to basic kitchenware, you probably won’t be able to compete with the huge, all-around shops like Walmart, Amazon and Best Buy.

However, there are more specialized items that you can choose to focus on — ones with a higher average price tag and better branding opportunities.


29. Asian cooking

Most people simply love Asian cuisine, but not everyone likes to eat out all the time. Make it easy for these people to make their own versions at home.

Present them with what they need, and be sure to emphasize the Asian aspect in your branding.


30. Bar stools

Simple, stylish, works in almost any setting.

The niche may seem too narrow, but you’d be surprised with just how many different designs and materials that are used.

Can also be zoomed out or cross-promoted with other bar-related furniture and accessories.


31. Handmade ceramics

Creating stuff like mugs and bowls by hand is an ancient tradition in many parts of the world. Until now, however, there haven’t been many places to order them from online.

You could be one of the ecommerce owners who ride the trend-wave of handmade items (if you can secure them).

These seem to be especially popular among big city dwellers, who may long for a more human touch among their otherwise mass-produced objects.


32. Juicers

Very popular among yoga practitioners, runners, vegans and other closely related sub-cultures.

Can easily be promoted through health and fitness Instagram influencers, if you do well with your messaging.


33. Knife sets

This niche is actually a lot more interesting than it may sound.

A high-end set of kitchen knives can sell for several hundreds of dollars, and you can choose to specialize in certain areas of use.

For instance, you can choose to hone in on sushi or steak knives, and brand your store appropriately.


34. Mobile kitchen islands

Also known by their less glamorous name, “kitchen cart”, these can sell for $50 or several thousands.

There’s also plenty of designs and materials to choose from — more than enough to carve out your own space in this market.


35. Popcorn machines

These can be marketed with great effect towards those with a newly built home cinema.

Other draws include children’s birthday parties, or just general coziness in the couch.

There’s just something appealing about popping your own corn from an actual popcorn machine, as opposed to stuffing a cheap bag into the microwave.


36. Wine fridges

The very definition of a classy, high-ticket niche.

Wine lovers really enjoy the feeling of having their precious liquid store away safe and sound.

Also, if they have tons of wine bottles that need proper storing, chances are they have a lot of money to spend. Some of that money could very well be yours.

 

medical nichesMedical

This might scare off a lot of ecommerce guys.

Don’t worry, though — there’s actually a handful of medical niches you can profit from without being a licensed doctor.


37. Dental care

Cleaning kits for braces and retainers, specialized toothbrushes, oral irrigators etc.

It may not sound exciting, but many people take their dental health seriously.

While you can’t replace a dentist, you could potentially cash in big on all of the accessories.


38. Diabetes supplies

Diabetes continues to be one of the largest health problems of the modern world.

Sufferers are constantly seeking new courses, diets, supplements and technology to help them alleviate the symptoms of their disease.


39. First aid/emergency supplies

From training equipment to actual live-aid necessities, the list of potential products you can sell is huge.

Training mannequins, antiseptics and ointments, food and water packs, first aid kits for pets, kits for children, kits for seafaring.

Lots to choose from here, and many angles you can take with your branding.


40. House safety for children

Stair barriers, child-safe locks, socket safety plugs — there are plenty of products that are needed when a little one comes knocking.

Can be easily zoomed out or cross-promoted to other baby-related niches.


41. House safety for elderly

When limbs become weak and bones become brittle, having a secure home is a must.

From a non-slippery bathroom floor to a walkable staircase, there are several areas that can be covered when it comes to home safety for the oldest among us.

 

office products
Office

How many people spend most of their weekdays in an office or cubicle, grinding away at their 9-5?

A lot. And you can get a slice of that market by offering the right niche products.


42. Posture support chairs

Nobody wants to look like Quasimodo after a hard week at the office.

However, it’s hard to remember to keep a good posture when the workdays are long.

A potentially massive untapped market can be accessed here.

Just think about how many office workers that don’t even know they have this problem in the first place!

You can do them a huge favor by enlightening them (and profiting at the same time).


43. Standing desks

With several studies now showing us just how potentially devastating our constant sitting is, standing desks are rapidly growing in popularity.

This niche can be zoomed out or cross-promoted along with other products dealing with “fitness in the office”.


44. Water coolers/dispensers

Yes, it’s a bit cliché, but people love them.

And, by the way, they can sell for hundreds of dollars each.

Pretty straightforward, pretty neat.


45. Whiteboards

What office would be complete without a classic whiteboard?

These are also used by online marketers in webinars, and Youtube content creators doing presentations.

In other words, these are in demand outside the office space as well.

 

ecommerce niches

Pets

For many, their pets are like family members. Family members with special needs and desires that can’t always be met so easily.

You could be the one they reach out to when their furry or scaly buddy needs something cool.


46. Bird feeders

Kind of ties into the bird watching niche we mentioned earlier.

Certain folks just really love birds, and they’re willing to invest in fancy dispensaries so they can keep a close eye on them.


47. Exotic pet food

Some people keep very rare pets, like exotic lizards, that need specific feed in order to thrive.

As they’re not exactly the target of huge advertisers, these people turn towards smaller companies that specialize in such things.

One of those companies could be yours.


48. Falconry

Falconry is a pretty badass hobby indeed, but it needs specialized equipment if you are to succeed.

Stuff like falconer’s gloves, bird bells and practicing kites — these are all items a dedicated falconer needs to purchase to get the most out of their practice.

 

49. Fish tanks

What may seem like a simple little niche is actually very complicated.

Thick books have been written on the subject of fish tanks, and it’s easy to see why.

The right temperature control, the correct feed and effective pumps are just some of the many items involved.


50. Pet tracking equipment

Ever had a treasured pet go missing, or had a neighbor who did?

It’s a horrible feeling that most pet owners wish to avoid at all costs.

To lay this fear to rest, you can offer various forms of pet tracking gizmos for different animals.

Easily cross-promoted to other pet accessory ecommerce stores.


51. Pet travel supplies

For pet owners, traveling long distances with their precious friend can be a challenging affair.

To avoid messes such as bumping into the car doors or ruining the car seats, the vehicle must be prepared with certain items — items that you can offer them.


52. Scratch and climbing items

Ever seen a cat, especially a young one, that has itchy claws?

It’s not a good thing for any living room.

To keep their furniture safe, cat owners are opting for scratching and climbing stands that keep their furball active in a less destructive way.

 

online sports shop Sports

A bit lower on the price scale than most other categories listed above.

However, if you can position your store correctly, there’s some safe and steady income to be made here.


53. Darts

Seems like another plain and boring niche, right? Not really.

Within the simple components of darts and mat, there’s an endless number of variations you can sell.

The darts have different tips, weight, material, thickness etc.

There’s thick mats, thin mats, round mats, square mats, stationary mats, rotating mats etc. etc. You get the idea.


54. Fencing equipment

A classic combat sport that is often overlooked by ecommerce owners is fencing.

It is especially popular in certain parts of Europe.

Besides the obvious foil sword, the sport also requires the usual sports gear: appropriate pants, jackets, shoes, bags etc.


55. MMA equipment

With the incredible success of UFC (ultimate fighting championship) mixed martial arts has taken the world by storm.

Hordes of men and women are flocking to training centers all over the globe, but they’ll need specialized gear in order to get serious.

Get your foot in the door as soon as possible, as this market is getting more and more competitive by the year.


56. Punching bags

Light bags, heavy bags, speed bags — all kinds of bags!

On top of that, you have the training dummies like “Bob”, and similar fun items.


57. Rock climbing

An adrenaline-filled market that hungers for greater and greater challenges.

With it, though, comes important safety and performance preparations.

You could be the one to satisfy this vigorous group of potential customers.


58. Wrestling dummies

Wrestlers tend to throw each other around a lot when practicing.

Still, when they need to go all-out in their workouts, they’ll have to use their dummy buddies instead.

These come in various shapes and sizes, and are made with different materials.

 

listAnd We’re Done!

As you can see, some of the niches are quite narrow compared to others.

We’ve touched quite a bit on this already, but be sure to remember the following:

Even if you pick a sub-niche, there could still be opportunities to expand later on. This can be done either by “zooming out” or cross-promoting to similar niche stores.

For example, if you choose to hone in on our last suggestion, wrestling dummies, you can zoom out and start selling ear guards and wrestling shoes as well.


Not only that, but say you open another online shop in the MMA niche.

It would then be a great opportunity to cross-promote products in your ads and newsletters, as the markets are closely related.

With all of these niche ideas listed, you should be able to find at least one that suits you.

Good luck with your new, soon-to-be opened online store!

 

Cheat sheet:

  1. Construction supplies
  2. Microscopes
  3. Restaurant supplies
  4. School supplies
  5. Tattoo equipment
  6. Body tracking tech
  7. Gluten-free protein supplements
  8. Inversion equipment
  9. Marathon/triathlon accessories
  10. Mineral sunscreens
  11. Organic protein supplements
  12. Supportive wear
  13. Sustainable/ethical clothing
  14. 3D printing
  15. Art supplies
  16. Billiards
  17. Bird watching
  18. Gardening
  19. Home brewing
  20. Homesteading
  21. Magic
  22. Model trains
  23. Needlework
  24. Pottery
  25. Robot building
  26. Spelunking
  27. Welding
  28. Woodworking
  29. Asian cooking
  30. Bar stools
  31. Handmade ceramics
  32. Juicers
  33. Knife sets
  34. Mobile kitchen islands
  35. Popcorn machines
  36. Wine fridges
  37. Dental care
  38. Diabetes supplies
  39. First aid/emergency supplies
  40. House safety for children
  41. House safety for elderly
  42. Posture support chairs
  43. Standing desks
  44. Water coolers & dispensers
  45. Whiteboards
  46. Bird feeders
  47. Exotic pet food
  48. Falconry
  49. Fish tanks
  50. Pet tracking equipment
  51. Pet travel supplies
  52. Scratch and climbing stands
  53. Darts
  54. Fencing equipment
  55. MMA equipment
  56. Punching bags
  57. Rock climbing
  58. Wrestling dummies

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