Are you looking to expand into other ecommerce markets?
Or maybe you’re just getting started, and are looking for an entry point.
Either way, before you dive in and begin your operations, there’s a critical step you need to take first.
Choosing a profitable niche.
Today, user-friendly platforms such as Shopify have revolutionized the world of ecommerce.
Now, almost everyone can start their very own ecommerce store within a matter of days.
While this is a great opportunity for the less tech-savvy among us, it also means there’s much more competition around.
And the interest in ecommerce is growing rapidly, so this is unlikely to change anytime soon.
With that in mind, if you want to make good money with an online store, you’ll need to pick your niche wisely before setting up shop.
New Year, New Opportunities
As we approach the new year, we’ve selected 58 little-known niches for you to explore going forward.
We’ve found all of the listed niche markets to be profitable and relatively non-saturated (as of the time of this writing).
Still, as always, we encourage you to do your own research when it comes to trends, price points and search volumes.
For an easier overview, the niche markets have been sorted under different categories (in alphabetical order).
Now, let’s dive right into it!
Business To Business (B2B)
It may take some additional work to position yourself in most B2B markets.
However, if you manage to do so, you’ll have plenty of expensive products you can sell in bulk to serious buyers.
1. Construction supplies
Depending on where in the world you want to position yourself, this could be a high-demand market with steady sales.
Can be sold in bulk to universities and laboratories for a juicy payout.
However, you’ll have to know the technical details if you want to be taken seriously as a seller.
If not, you should hire someone who does.
3. Restaurant supplies
From expensive ovens and grills, to the smaller stuff like bowls and plates.
Running a restaurant is not cheap, and there’s plenty of opportunities to get your piece of the cake.
4. School supplies
Now and again, schools have to restock their supplies and buy new equipment.
If you do your research and stand ready with what’s needed, schools could be turning to you for their upgrades and restocks.
5. Tattoo equipment
In metropolitan areas, the tattoo business is booming. New shops are popping up all over the place, and you could be the one helping them get started.
Health & Lifestyle
Health and fitness is an amazing evergreen mega market to enter into. However, to say it’s saturated would be an understatement.
Here are some niches where you can still make a name for yourself without having 500k followers on Instagram.
Speaking of which, most of these niches work very well with Instagram influencers, if that’s a marketing route you’d like to take.
6. Body tracking tech
Steps taken, calories burned, heartbeats per minute — there are lots of different types of body trackers out there to choose from these days.
7. Gluten-free protein supplements
Even though many medical professionals still insist that the “gluten scare” is way overblown, the gluten-free market continues to thrive.
8. Inversion equipment
People may buy inversion tables for several reasons. For sports conditioning, brain health or even baldness prevention.
One thing’s for sure though: it’s a largely untapped niche market with excellent price points.
9. Marathon/triathlon accessories
Those who do marathons and triathlons tend to be quite obsessive (they kind of have to be), and often treat it like a lifestyle.
Needless to say, this can work in your favor.
10. Mineral sunscreens
Alternatives to commercial sunscreens are not relegated to a fringe of “hippies” anymore.
Several recent studies have highlighted the potential health hazards of some common ingredients found in in sunscreens.
Because of this, the demand for more natural forms of sunscreen has been on an upward trend.
11. Organic protein supplements
Health-conscious folks have been requesting organic foods and supplements for decades.
Lately, it seems that even strength athletes and bodybuilders have been hit by the wave.
Lots of fresh branding opportunities with this one.
12. Supportive Wear
Things like lumbar support belts and magnetic back braces are just some of the supportive wear that some people have to use to avoid pain.
Whether the person is recovering from an injury or have a permanent disability, these products are often overlooked by marketers.
13. Sustainable and ethical clothing
Environmental awareness, as well as the rise of animal welfare concerns, have created a new niche in fashion that is high in demand.
This is a great opportunity to create a long-lasting brand that makes good money, and is hailed as a force of good while doing it.
Some people are very serious about their hobby, and may even be close to turning it into a business.
These dedicated individuals need very specific supplies in order to do what they love.
Choose the right hobby niche, and you could have a steady stream of income for years to come.
14. 3D printing
An up-and-coming fringe hobby with lots of high-ticket products. Get in while it’s still fresh.
Who knows, in 10 years these may be common household items!
15. Art supplies
Never underestimate the speed at which a dedicated artist can burn though their supplies.
You could be the one they go to for their refills.
A classy activity that seemingly never goes out of style. Can be marketed towards businessmen as well as your average trucker.
17. Bird watching
This quiet little niche is actually a very profitable one.
If you’ve ever met a dedicated bird watcher in real life, you know they’re more than happy to pay to get the most out of their precious hobby.
Sturdy tripods, special binoculars, suitable cameras, spotting scopes — lots of high-ticket products available here.
For being such a big market, it is surprisingly untouched in the online world.
With this, there’s also plenty of opportunity to expand, narrow down or cross-promote later on.
19. Home brewing
Another market with lots of dedication mixed with expensive, must-have equipment. Just check out communities like this, for example.
Storage tanks and extraction kits are just some of the items that sell for a high price.
Closely related to the larger survivalist/prepping niche, homesteading is all about self-sufficiency.
It mostly involves growing vegetables and raising animals outside the home. This requires plenty of specialized equipment and feed that you can supply.
Who doesn’t like a good magic show?
This niche can be targeted towards both children and professional adults, and there’s a wide variety of exciting products to promote.
You can get really creative with this one, and the branding could be especially interesting.
22. Model trains
No, it’s not just an expensive toy collection for nerds.
Collectors of model trains are very serious about their hobby, and can shell out big when it comes to securing their favorites.
Prices can vary greatly — from under $100 and into the thousands!
Plenty of legroom to work with when it comes to marketing.
Admittedly, this is one of the niches on this list with the lowest average price point.
Still, it’s worth mentioning because of the relatively tame competition (so many ugly and outdated online shops) and easy entry point.
Grandmas all over the world want to knit, damnit! Are you going to help them?
Mallets, clay cutters, shapers, spout makers, scrapers, shredders etc. etc.
You’d think something as seemingly simple as pottery wouldn’t require so many tools, but it does.
There’s more than enough here to fill an online store with.
25. Robot building
A nice and nerdy hobby with a huge potential inventory to choose from.
Prices of parts can range between $5 to almost $10.000!
A bit of technical know-how is needed. However, if you can handle it, you can potentially cash in big time.
When venturing into deep caves, safety is high on the priority list (who would have thought?).
Because of this, customers will be more than willing to pay up for the extra quality assurance you (hopefully) can bring them.
Fire and metal. Does it get anymore badass?
These badasses need quality equipment, as well as plenty of replacement parts if they’re really passionate.
Consider the welding niche — help a badass out!
Thanks to the likes of Nick Offerman, this niche may be a tiny bit more competitive than before.
However, there’s still room left if you want to give it a shot. As with pottery, there’s a wide range of tools and equipment you can sell.
You can also narrow the niche down further; specializing in woodworking benches, for example.
When it comes to basic kitchenware, you probably won’t be able to compete with the huge, all-around shops like Walmart, Amazon and Best Buy.
However, there are more specialized items that you can choose to focus on — ones with a higher average price tag and better branding opportunities.
29. Asian cooking
Most people simply love Asian cuisine, but not everyone likes to eat out all the time. Make it easy for these people to make their own versions at home.
Present them with what they need, and be sure to emphasize the Asian aspect in your branding.
30. Bar stools
Simple, stylish, works in almost any setting.
The niche may seem too narrow, but you’d be surprised with just how many different designs and materials that are used.
Can also be zoomed out or cross-promoted with other bar-related furniture and accessories.
31. Handmade ceramics
Creating stuff like mugs and bowls by hand is an ancient tradition in many parts of the world. Until now, however, there haven’t been many places to order them from online.
You could be one of the ecommerce owners who ride the trend-wave of handmade items (if you can secure them).
These seem to be especially popular among big city dwellers, who may long for a more human touch among their otherwise mass-produced objects.
Very popular among yoga practitioners, runners, vegans and other closely related sub-cultures.
Can easily be promoted through health and fitness Instagram influencers, if you do well with your messaging.
33. Knife sets
This niche is actually a lot more interesting than it may sound.
A high-end set of kitchen knives can sell for several hundreds of dollars, and you can choose to specialize in certain areas of use.
For instance, you can choose to hone in on sushi or steak knives, and brand your store appropriately.
34. Mobile kitchen islands
Also known by their less glamorous name, “kitchen cart”, these can sell for $50 or several thousands.
There’s also plenty of designs and materials to choose from — more than enough to carve out your own space in this market.
35. Popcorn machines
These can be marketed with great effect towards those with a newly built home cinema.
Other draws include children’s birthday parties, or just general coziness in the couch.
There’s just something appealing about popping your own corn from an actual popcorn machine, as opposed to stuffing a cheap bag into the microwave.
36. Wine fridges
The very definition of a classy, high-ticket niche.
Wine lovers really enjoy the feeling of having their precious liquid store away safe and sound.
Also, if they have tons of wine bottles that need proper storing, chances are they have a lot of money to spend. Some of that money could very well be yours.
This might scare off a lot of ecommerce guys.
Don’t worry, though — there’s actually a handful of medical niches you can profit from without being a licensed doctor.
37. Dental care
Cleaning kits for braces and retainers, specialized toothbrushes, oral irrigators etc.
It may not sound exciting, but many people take their dental health seriously.
While you can’t replace a dentist, you could potentially cash in big on all of the accessories.
38. Diabetes supplies
Diabetes continues to be one of the largest health problems of the modern world.
Sufferers are constantly seeking new courses, diets, supplements and technology to help them alleviate the symptoms of their disease.
39. First aid/emergency supplies
From training equipment to actual live-aid necessities, the list of potential products you can sell is huge.
Training mannequins, antiseptics and ointments, food and water packs, first aid kits for pets, kits for children, kits for seafaring.
Lots to choose from here, and many angles you can take with your branding.
40. House safety for children
Stair barriers, child-safe locks, socket safety plugs — there are plenty of products that are needed when a little one comes knocking.
Can be easily zoomed out or cross-promoted to other baby-related niches.
41. House safety for elderly
When limbs become weak and bones become brittle, having a secure home is a must.
From a non-slippery bathroom floor to a walkable staircase, there are several areas that can be covered when it comes to home safety for the oldest among us.
How many people spend most of their weekdays in an office or cubicle, grinding away at their 9-5?
A lot. And you can get a slice of that market by offering the right niche products.
42. Posture support chairs
Nobody wants to look like Quasimodo after a hard week at the office.
However, it’s hard to remember to keep a good posture when the workdays are long.
A potentially massive untapped market can be accessed here.
Just think about how many office workers that don’t even know they have this problem in the first place!
You can do them a huge favor by enlightening them (and profiting at the same time).
43. Standing desks
With several studies now showing us just how potentially devastating our constant sitting is, standing desks are rapidly growing in popularity.
This niche can be zoomed out or cross-promoted along with other products dealing with “fitness in the office”.
44. Water coolers/dispensers
Yes, it’s a bit cliché, but people love them.
And, by the way, they can sell for hundreds of dollars each.
Pretty straightforward, pretty neat.
What office would be complete without a classic whiteboard?
These are also used by online marketers in webinars, and Youtube content creators doing presentations.
In other words, these are in demand outside the office space as well.
For many, their pets are like family members. Family members with special needs and desires that can’t always be met so easily.
You could be the one they reach out to when their furry or scaly buddy needs something cool.
46. Bird feeders
Kind of ties into the bird watching niche we mentioned earlier.
Certain folks just really love birds, and they’re willing to invest in fancy dispensaries so they can keep a close eye on them.
47. Exotic pet food
Some people keep very rare pets, like exotic lizards, that need specific feed in order to thrive.
As they’re not exactly the target of huge advertisers, these people turn towards smaller companies that specialize in such things.
One of those companies could be yours.
Falconry is a pretty badass hobby indeed, but it needs specialized equipment if you are to succeed.
Stuff like falconer’s gloves, bird bells and practicing kites — these are all items a dedicated falconer needs to purchase to get the most out of their practice.
49. Fish tanks
What may seem like a simple little niche is actually very complicated.
Thick books have been written on the subject of fish tanks, and it’s easy to see why.
The right temperature control, the correct feed and effective pumps are just some of the many items involved.
50. Pet tracking equipment
Ever had a treasured pet go missing, or had a neighbor who did?
It’s a horrible feeling that most pet owners wish to avoid at all costs.
To lay this fear to rest, you can offer various forms of pet tracking gizmos for different animals.
Easily cross-promoted to other pet accessory ecommerce stores.
51. Pet travel supplies
For pet owners, traveling long distances with their precious friend can be a challenging affair.
To avoid messes such as bumping into the car doors or ruining the car seats, the vehicle must be prepared with certain items — items that you can offer them.
52. Scratch and climbing items
Ever seen a cat, especially a young one, that has itchy claws?
It’s not a good thing for any living room.
To keep their furniture safe, cat owners are opting for scratching and climbing stands that keep their furball active in a less destructive way.
A bit lower on the price scale than most other categories listed above.
However, if you can position your store correctly, there’s some safe and steady income to be made here.
Seems like another plain and boring niche, right? Not really.
Within the simple components of darts and mat, there’s an endless number of variations you can sell.
The darts have different tips, weight, material, thickness etc.
There’s thick mats, thin mats, round mats, square mats, stationary mats, rotating mats etc. etc. You get the idea.
54. Fencing equipment
A classic combat sport that is often overlooked by ecommerce owners is fencing.
It is especially popular in certain parts of Europe.
Besides the obvious foil sword, the sport also requires the usual sports gear: appropriate pants, jackets, shoes, bags etc.
55. MMA equipment
With the incredible success of UFC (ultimate fighting championship) mixed martial arts has taken the world by storm.
Hordes of men and women are flocking to training centers all over the globe, but they’ll need specialized gear in order to get serious.
Get your foot in the door as soon as possible, as this market is getting more and more competitive by the year.
56. Punching bags
Light bags, heavy bags, speed bags — all kinds of bags!
On top of that, you have the training dummies like “Bob”, and similar fun items.
57. Rock climbing
An adrenaline-filled market that hungers for greater and greater challenges.
With it, though, comes important safety and performance preparations.
You could be the one to satisfy this vigorous group of potential customers.
58. Wrestling dummies
Wrestlers tend to throw each other around a lot when practicing.
Still, when they need to go all-out in their workouts, they’ll have to use their dummy buddies instead.
These come in various shapes and sizes, and are made with different materials.
And We’re Done!
As you can see, some of the niches are quite narrow compared to others.
We’ve touched quite a bit on this already, but be sure to remember the following:
Even if you pick a sub-niche, there could still be opportunities to expand later on. This can be done either by “zooming out” or cross-promoting to similar niche stores.
For example, if you choose to hone in on our last suggestion, wrestling dummies, you can zoom out and start selling ear guards and wrestling shoes as well.
Not only that, but say you open another online shop in the MMA niche.
It would then be a great opportunity to cross-promote products in your ads and newsletters, as the markets are closely related.
With all of these niche ideas listed, you should be able to find at least one that suits you.
Good luck with your new, soon-to-be opened online store!
- Construction supplies
- Restaurant supplies
- School supplies
- Tattoo equipment
- Body tracking tech
- Gluten-free protein supplements
- Inversion equipment
- Marathon/triathlon accessories
- Mineral sunscreens
- Organic protein supplements
- Supportive wear
- Sustainable/ethical clothing
- 3D printing
- Art supplies
- Bird watching
- Home brewing
- Model trains
- Robot building
- Asian cooking
- Bar stools
- Handmade ceramics
- Knife sets
- Mobile kitchen islands
- Popcorn machines
- Wine fridges
- Dental care
- Diabetes supplies
- First aid/emergency supplies
- House safety for children
- House safety for elderly
- Posture support chairs
- Standing desks
- Water coolers & dispensers
- Bird feeders
- Exotic pet food
- Fish tanks
- Pet tracking equipment
- Pet travel supplies
- Scratch and climbing stands
- Fencing equipment
- MMA equipment
- Punching bags
- Rock climbing
- Wrestling dummies