Are you struggling to find the right Clickbank product to promote?
It’s a very common problem, but don’t worry:
As long as you know what criteria to look for and what questions to ask, it’s quite simple.
In this article, I’ll walk you through exactly how to find the best Clickbank product for YOU, in 5 steps.
Step 1: Analyze the Clickbank Niche
Before we look for any products, we have to take the niches into consideration.
Let’s go through some vital questions to see if a certain niche market is the right one for your current needs.
Can you make great content for the niche?
If you’re planning on doing affiliate marketing with content, such as videos or articles, you should be saying “yes” to this.
If not, it doesn’t matter how juicy the potential commissions are; you’re going to struggle, a lot.
I personally know this from working with the Forex niche.
The $200+ commissions lured me into it, and I was pumped to get going at the start.
However, after doing a lot of keyword research and article writing, it became obvious that I was going to have a hard time gaining momentum.
If you’re prepared to fully immerse yourself in the market, you can learn very quickly and might find the process easy (and even fun).
But, if you find the topics boring and/or difficult to work with, it’s best to pick another niche.
If you really want to promote in a niche you have no personal interest in, I’d strongly recommend outsourcing most, if not all, of the content.
Do you know the “language”?
Basically, in many different niche markets, you’ll have slang, technical terms, and abbreviations that people regularly use.
You need to know what words these people use and (just as importantly) HOW they use them.
For example, in the bodybuilding space, the abbreviation “IIFYM” is often seen when people are discussing fat loss and dieting.
This stands for “if it fits your macros”; a popular form of so-called flexible dieting.
On the other hand, you have the term “clean eating”, which refers to a stricter dietary approach focused on healthier whole foods.
Other examples of bodybuilding slang, terms, and abbreviations include:
- fake natty
- bubble gut
- golden era
- 3d delts
- V taper
- X taper
- cheat reps
- isolation work
- bear mode
- dreamer bulk
- hard gainer
And that’s just the tip of the iceberg!
You want to maximize your commissions, right?
Well, then you need to grasp as much of the language of your chosen niche as possible.
Whether you’re using it in your content or in ad campaigns, it will take your promotions to the next level.
If you don’t know the language, you need to spend time researching it by reading articles, forums, Facebook groups, watching videos, etc.
Are you willing to do this?
If not, consider picking another niche that you’re more familiar with.
Is the niche a hot trend or is it “evergreen”?
It’s not necessarily a bad thing if the niche is a momentary trend.
Some short-lived trends are super hot and can earn you a lot of money relatively quickly.
That being said, there are only a limited amount of strategies that work with such trendy niches.
If you’re dealing with something that got popular quickly but has an uncertain future, you need to get moving, stat.
In those cases, you don’t have time to gradually build up marketing assets like a website or Youtube channel.
If you’re doing organic content marketing for a hot trend, you need to either:
A: Spend a lot of money on outsourcing to get as much content out as quickly as possible.
OR B: you need to go all out for at least a couple of months if you’re doing it all yourself, cranking out content day in and day out.
If you’re doing paid ads, you need to quickly catch up with the lingo and sensitivities of the niche — you don’t have time to spend months doing careful research.
Are you willing to do that?
If not, consider a niche that’s evergreen instead.
“Evergreens” are basically niches that stay around for a long time and keep most, if not all, of their demand — some seemingly forever.
With those niche markets, you can afford to gradually build up your marketing assets, stack content over time, and immerse yourself in your research to carefully craft ads.
Remember the difference between trendy and evergreen when choosing the niche of your Clickbank product.
Step 2: Consider the Gravity Score
The second thing you need to consider when looking for a product is the gravity score.
This will give you a general indication of how well the product is doing on Clickbank.
According to Clickbank themselves, the gravity score of a product is based on how many affiliates have earned a commission from it during the past 12 weeks.
More recent commissions are given more weight when calculating the score.
In other words, if a product has a high gravity score, lots of people are making bank from it.
Based on this, we can assume that a higher-gravity product will, in general, be easier to promote.
Still, just because a product has a lower gravity score doesn’t mean it’s not worth investing in.
It really depends on the size of the niche in question and how old the product is.
Gravity Score: Basic Pointers
If, for example, you’re looking at a 2-year old product in the huge weight loss niche with a gravity score of 4, you’ll most likely have a hard time getting sales.
However, if you’re looking at a product with the same low gravity score in a much smaller niche, like hypnosis, for example, it’s a good chance it’ll do at least OK.
That being said, if you’re a beginner, it’s best to shoot for a product with a mid-to-high gravity score.
Then, at least you know that product is selling well, so you don’t risk investing in a product that’s dead in the water.
For the bigger niches, like weight loss, dating, etc., a gravity score of 20 and up will be your best bet if you’re new.
If you’re more advanced and know what to look for, you can search for hidden gems with lower gravity scores — if you find them, you’ll have a lot less competition from other marketers.
Step 3: Look at the Affiliate Resource Page
9 times out of 10, a top Clickbank offer will have a useful affiliate resource page.
On this pages you’ll get premade email templates, advice for your ad campaigns, banner ads you can use, and more.
Sometimes, you’ll need to be approved to get access to this, but generally speaking, successful offers will have plenty of stuff for you to use.
Remember, they WANT you to succeed so THEY can make more money — that’s one of the benefits of affiliate marketing.
Looking for What You Need
When looking at a product’s resource page, consider what you’re going to need for your promotional methods.
Are you planning on doing email marketing?
Then look for email templates.
Doing Facebook ads?
Then scan for some ad copy advice or info about their most profitable demographics.
And so on.
The resource page is not a make-or-break deal — I’ve made good money from offers with lackluster or even non-existing resource pages.
Still, it should be included in the equation if you’re considering two similar products.
After all, the more premade stuff the vendor supplies you with, the less work you’ll have to do to get started.
Step 4: Think About Testability
Can you actually try out the product you plan on promoting?
Or, alternatively, pay someone to test it for you?
If you have either:
A: A marketing asset such as a website or Youtube channel,
or B: Experience and skill when it comes to running ad campaigns,
you can get a review copy or sample from most of the top Clickbank vendors.
With a digital product (like an e-book, coaching program, or video course) you only need to email the vendor and ask for a limited-time access code or user account.
I’ve done this time and time again:
With a physical product, you need to ask for them to send you the item or a sample of it.
If you’re not granted a review copy or sample, you should consider buying it yourself.
If you can get hands-on experience with the product or service yourself (or give it to the one you’re outsourcing to) it’ll generally lead to much better, more authentic content and/or ad copy.
Also, you’ll be able to take unique screenshots and videos, which helps a lot with your conversion rate.
All in all, it’s not too hard to do and will typically lead to great returns on your investment.
So, remember to think about testability when considering a Clickbank product to promote.
Step 5: Check the Profitability
Finally, you need to make sure that the offer you’re looking at is actually worth promoting.
This is especially important if you’re running paid ad campaigns, since the math needs to add up in order for you to make a profit.
If you spend, say, 100 dollars on driving traffic, you need to know that you’ll earn at the very least 101 dollars back from that traffic — ideally more, of course.
Thankfully, Clickbank makes it very easy to check the profitability of any given offer.
First, you should look at the “average $/conversion” number:
This average number includes the earnings from ALL possible sales tied to a specific offer (the initial purchase, upsells, and recurring subscription fees).
If you want a higher payout from a single sale, though, you need to look at the “Initial $/conversion ” number:
This metric isn’t always available, but when it is, you get a better feel for how profitable your campaigns will be off your front-end.
Depending on your methods and needs, this is important information to consider.
If your chosen offer is a single product or service, and it doesn’t have an initial sale metric on Clickbank, you can do this:
A. Open the sales page of the listing and check the price of the front-end offer.
B. Then, on Clickbank, click the Promote button for the offer.
This will open the hoplink generator window.
C. Unless you need to be approved first by the vendor, you’ll see the percentage you get for each sale listed in the popup window, like this:
D. Then, you just do some quick math with these two values, and there’s your initial sales number!
Do you want to make recurring commissions?
If so, you can easily filter for this in the sidebar by ticking the “Recurring” box under “Required Billing Types”:
As you can see, finding the best Clickbank product for your personal needs isn’t that complicated.
If you go through this list when looking for offers, you’ll sooner or later find the one that matches your abilities and needs.
Whether you’re promoting with organic or paid traffic, with articles, ads, or videos, your search will be more efficient if you follow these steps.
Now that you know what to look for, it’ll be easier than ever to choose your next big winner.