Do people actually earn money blogging, or is it a waste of time?
How do most bloggers drive traffic to their posts?
What does the competition look like?
These are just some of the questions that may be buzzing around in your head as an aspiring, beginner or even intermediate blogger.
There’s no doubt about it:
Building a website and making it profitable takes a lot of time and effort.
With that being said, however, most people give up far, far too early.
Knowing Where You Are
One of the main reasons for calling it quits so quickly is not knowing what to expect.
Are you ahead of the curve, or far behind?
In this article, we’ve listed 26 interesting blogging facts you should know about.
These will help you paint a picture of the blogging landscape, which will give you a better sense of where you currently stand and where you’re headed.
Hopefully, with this info in hand, you’ll be motivated to push things forward with a greater sense of clarity.
Let’s get into it.
Only 2% of bloggers make more than $150.000 per year. (Source)
A tough one to swallow for many aspiring bloggers.
If you’re aiming for those juicy six figures, be prepared to put in some serious effort.
How serious, though, exactly?
Well, it may not be as bad as you think!
In fact, most of the blogging competition can be quickly surpassed by doing just a little bit more than the rest (as you’ll quickly notice as we go down the list).
17% of bloggers can support their family or lifestyle with their blogs alone. (Source)
Nearly 20% of bloggers are able to make a decent living with their sites.
Honestly, that’s a pretty good number, isn’t it?
Especially when you consider the fact that blogging can be completely location independent.
You could be sitting at a café, on a cruise ship or on your very own bed making a living — just need your trusty PC and an internet connection.
While these 17% aren’t exactly killing it, you can bet that a lot of people are pretty jealous of them.
81% of bloggers never make even $100 from their work. (Source)
A moment of silence for the hopeless 81’ers?
No but, seriously, if haven’t made a single Benjamin off your blog before calling it quits, there’s something majorly wrong.
Even if you only follow half of the traffic and monetization methods we discuss in our free guide, you should have no trouble getting away from this group.
As long as you don’t give up, of course — which brings us to the next stat?
More than 2/3 of bloggers have not updated their websites in over a year. (Source)
You see, this is where most of those 81% come from — the quitters.
Sure, if you got a well-built blog about evergreen topics with on-point SEO, you can let it ride free for a long, long time without having it fizzle out.
But let’s be real here, most of these 2/3 are not walking away from a blossoming tree — they didn’t even get it past the sapling stage!
Businesses that post 20+ times per month get 5x more traffic than the ones who post 4 times or less. (Source)
Quantity versus quality.
The balance can be hard to achieve, especially when you’re starting out and haven’t solidified your publishing rhythm yet.
Writing longer, more in-depth content is definitely a great strategy for SEO these days, but the facts still stand:
More posts = more keywords = more potential search results = more traffic.
The highest-ranked link on Google gets about 33% of all the search traffic. (Source)
Definitely a bit discouraging to learn if you’re just starting your blog.
If your domain is brand new or low-ranking, you can’t expect your posts to be all over the first pages in the search results, much less the top position.
There’s little use in writing about popular topics if your posts end up buried 5-6 pages back — you simply won’t get much traffic, if any at all.
This is one of the biggest reasons why, in our guide, we encourage you to instead target long-tail keywords with lower search volume (at least in the beginning).
Having a blog as a main part of your site gives you a 434% increased chance of being ranked high in search engines. (Source)
Whether you’re running a consulting business or an online store, having a high-quality blog is a worthwhile investment.
Paid ads are a solid option for dependable, predictable traffic.
However, getting potential customers straight from Google every single day, for free, is hard to beat.
1 out of 20 bloggers are using paid traffic. (Source)
A great blog combined with one or more paid, targeted traffic sources is a surefire way to scale things up fast.
However, if you don’t have the budget for it right now, don’t feel too bad. As you can see, most bloggers aren’t using it either.
The free traffic methods mentioned in our guide are more than enough to get you started, as long as you put in the consistent effort that’s needed.
Posts that are 1,500+ words receive on average 22.6% more Facebook likes and 68.1% more tweets. (Source)
This is why I always mention the minimum of 1200 words when it comes to your articles.
Longer blog posts have higher perceived value, making them more likely to be shared.
If you want to see your content all over social media, keep this stat in mind.
Once you have published between 21-54 posts, traffic increases by up to 30%. (Source)
These numbers highlight the fact that, compared to other marketing methods, blogging is a long-term approach.
The first few months can often be unrewarding, no doubt about that.
Still, your perseverance is eventually rewarded, often in the form of a satisfying snowball effect.
In other words, stick with it!
Including images in articles increases total views by 94%. (Source)
We humans are highly-visual creatures.
Most of us are not going to read a giant, plain wall of text unless we really have to.
Add enough images to make your content appealing, keep people on your pages and lower your bounce rates.
47% of online customers consume 3-5 pieces of content before taking action towards a purchase. (Source)
Having a blog filled with relevant, high-quality content is a great way to build trust between yourself/your brand and your prospects.
If you deliver great value through your posts, they’ll be more likely to buy from you down the road.
62% of readers feel that having multiple authors add more credibility to a site. (Source)
Having a larger number of contributors to your site will allow for a broader range of topics with a diverse range of perspectives.
If you’re running your blog by yourself, consider allowing guest posts or doing collaborations with other authors from time to time.
How-to articles and case studies are seen as being the most credible types of content. (Source)
If a piece of content correctly outlines a problem and then provides detailed solutions to it, it’ll have a higher perceived value among most readers.
You don’t have to create only these types of posts, of course. However, it’s definitely worth keeping this stat in mind when forging your long-term content strategy.
In 2017, there were around 30 million bloggers in the US alone. (Source)
Yeah, that’s a lot.
Still, you shouldn’t be discouraged — as we’ve already covered, the vast majority of these people seem to quit early on.
In other words, if you can climb your way to the top of your blogging niche, it’s likely not too crowded.
Under 5 % of bloggers create posts that are longer than 1500 words. (Source)
Look at fact 9, and then scroll back to this one.
There’s that number again!
If your average posts are around or more than 1500 words, not only will your content be shared more on average, you’ll also be among the top 5% of bloggers when it comes to in-depth content creation.
54% of bloggers spend 2 hours or less on each of their blog posts. (Source)
This stat is most likely due to the lifestyle bloggers that post smaller, more frequent updates about what they’re doing or thinking.
They usually don’t have to worry too much about SEO, since they get most of their traffic from social media.
If you’re intent on building something serious from the ground up, however, it’s best to stay out of this group.
About 5% of bloggers spend more than 6 hours on each post. (Source)
See how this fact connects with number 16?
That’s not a coincidence.
1 out of 5 bloggers rarely or never check their analytics data. (Source)
If you don’t know the finer data of your site, you’ll struggle to know what you’re doing right and what you’re doing wrong.
- Where are you getting traffic from?
- Which posts are the most popular?
- How long do people stay on your pages?
These are just some of the questions you’ll get answered if you check your analytics regularly.
81% of bloggers create content from their homes. (Source)
One of the biggest draws of professional blogging is the ability to work from wherever you want — including your own home.
You get to wake up every day well-rested, make breakfast without a rush, and then start working from your couch, just like that.
If you’ve gone trough a lot of daily commuting in the past, you’ll be more than grateful for this opportunity, that’s for sure.
73% of bloggers edit their own writing. (Source)
There’s no shame in this, as long as your skills are up to par.
Of course, having other people read through your work can be highly beneficial.
However, hiring an editor for every single post can be quite expensive in the long run.
Just remember to read through your posts multiple times before publishing.
Having lots of pages littered with spelling errors will quickly bring down the image of your blog.
Email marketers who blog get 2 times as much email traffic as those who don’t. (Source)
More proof that using a blog as a hub for your business is a wise choice indeed.
1 out of 10 blog posts have a compounding effect on traffic (Source)
Our most popular posts may not always be the ones we expect.
We may even be a bit disappointed, as our perceived cornerstone content is overlooked while a lesser article is celebrated.
Still, it’s important to keep an eye on your analytics, so you can take advantage of these compounding posts as soon as the snowball starts rolling.
Compounding posts (around 10%) generate 38% of total website traffic. (Source)
This is another good reason to not get discouraged if you’re just starting out.
You could publish 5-6 well-written posts without getting much action, and then BOOM — traffic starts coming in.
Also, once you know exactly why these particular posts are so popular, you’ll have a better idea of how to tailor your content strategy going forward.
Businesses that have a blog get 126% additional leads than those that don’t. (Source)
This stat once again shows that investing in a blog should be part of your marketing plan, even if you’re using other traffic sources as well.
90% of HubSpot’s blog leads and 75% of views come from older posts (1 month or older). (Source)
Lastly, we once again see evidence that blogging is a long-term endeavor.
Use your time and energy on creating high-quality content today, and it could potentially serve you for months, even years to come.
And there you have it — 26 blogging facts worth knowing.
As you can see, there’s plenty of insights to be had when looking through all the statistics.
Hopefully, you have a better idea of the playing field and where you stand on it.
When you’re making long-term decisions, especially in regards to content strategy, keep these figures in mind.
Blogging can be hard work, for sure, but with the right plan of action it can also be a highly-rewarding and profitable undertaking.