High-Ticket Affiliate Marketing – 8 Step Plan for BIG Passive Income

High Ticket Affiliate Marketing - 8 Step Plan for BIG Passive Income

Do you want to make big money from promoting high-ticket affiliate offers?

Do you want it to be mostly passive income, so you can keep making money as you sleep or go about your day?

Well, I’m here to tell you that not only is it possible, but it’s actually not as complex as you might think.

It all comes down to one word:


You have to build some sort of system that attracts potential buyers on a daily basis and puts them through a sales process, automatically.

Since we’re after passive income, it should also need very little oversight and maintenance to keep running smoothly.

The best system for this is an intelligently-designed website that’s 100% focused on making money – which I refer to as a Golden Site.

Here’s how you create one:

Step 1: Find A Viable Market

First of all, we start with the market.

You want to base your website around a niche market you KNOW you can make high-ticket commissions in.

If there are no high-end earning opportunities in a certain niche, don’t create a website around that niche.

I go over several calculated ways to find profitable niches in the course, but here’s a quick and dirty way to do it that also works:

Go on Google and type “high ticket affiliate programs” followed by the current year.

Then, start looking through the search results and open a bunch of the articles in different tabs.

Scroll through the pages and look for high-ticket affiliate programs you’d like to promote.

For simplicity’s sake, I’ll just use the article version of the video I made of high-ticket affiliate marketing programs.

So, I see that precious metals (in other words, gold and silver) are a great high-ticket affiliate opportunity.

In this case, the company Goldco.

Picking A Niche

Sometimes, the niches the product can be marketed in will be very obvious.

Like for example, a course about dog training will obviously be marketed in the dog niche, and you can just go ahead and create a site about dogs.

For other affiliate offers, however, like precious metals, for example, it’s not that straightforward.

Sure, you COULD do the obvious and make a site based around precious metals, but there are also other niches you can market to with such a product.

In that case, you’ll have to do some research to get a sense of the options you have available.

For precious metals, the affiliate offers can be promoted in several niches where they’re highly sought after for different reasons.

The main ones are, as listed in the post:

  • Survivalists who predict a future financial collapse.
  • Older folks who want some extra security as they age.
  • And people interested in investments in general.

Step 2: Secure Your Domain

After you’ve found a niche market to base your website around, you’ll have to come up with a domain name.

Since we’re looking for a long-term income stream, you’ll want to create a good brand.

Because of that, the name of your site is quite important.

Make sure you pick something that’s not too long or hard to type.

You want your URL to be memorable and easily accessible.

Don’t rush this step!

Brainstorm a list of 20 or so ideas and gradually eliminate one by one until you’re left with a clear winner.

If you’re getting nothing, leave it for a day or two.

Oftentimes, you’ll get the perfect idea when you’re away from your computer doing something else entirely.

You can also use tools like leandomainsearch.com to help you with brainstorming.

For buying your domains, I recommend Namecheap.com.

The process is easy and straightforward:

  1. Type your desired domain into the search bar and hit enter.
  2. See that a dot com version is available (DON’T buy “.net”, “.org”, etc.)
  3. Add the domain to your cart
  4. Make the purchase and, voila, your new site’s domain is now reserved.

For more important tips about domain names, check out this post.

Step 3: Get Good Webhosting

Now you need to rent some server space for your website to be hosted on.

Some people make this more complicated than it needs to be.

Just pick a reputable hosting company and go with one of their basic plans.

You don’t need to go all out in the beginning with fancy options and add-ons.

I recommend Siteground, which is where I host 90% of my sites.

When you’re starting out, the Growbig plan will be more than enough.

Then, you’ll get all the basics plus faster loading times (important), on-demand backups, and staging.

As your site grows, you can easily upgrade to more powerful cloud hosting from within your Siteground dashboard.

So, purchase the Growbig plan and follow the site setup instructions to get your fresh WordPress site online.

Step 4: Install the Essentials

Once your fresh WordPress site has been created, it’s time to install the essential tool kit you’ll be working with.

First off, you’ll need a WordPress theme.

WordPress themes change how your website is built and how it looks.

Themes can vary a lot in their complexity and customization options.

Some allow you to add a huge variety of columns, menus, and widgets, while others only come with essential functions.

A lot of beginners are tempted to use the bigger themes since they can (potentially) do more stuff with them.

The main problem with these fancy themes, though, is that they usually require a ton of code to be embedded in your site.

This can greatly slow down loading times for your pages; which leads to frustrated visitors and possibly lower rankings in Google for you.

On the other hand, the more simplistic themes barely affect your site speed, but leave you with very little in terms of customization, which can make your site look bare-bones and unprofessional.

The Best Site Building Combo

A couple of years ago, after having tested dozens of WordPress themes, I found the best solution for both of these problems.

I first install a light WordPress theme to avoid killing my site speed, and then I combine it with a page-building plugin that only loads in the code for the elements I use (like a sidebar or a column).

This way, I get the best of both worlds; I get the high-end customization I want AND I get to keep my site loading fast.

The best combo I’ve worked with is the lightweight theme called GeneratePress Premium together with the page builder Elementor Pro.

I’ll link to both of them below.

Once you buy them, you’ll be given clear instructions on how to install them on your site.

Starter Plugins 101

Next, you’ll want to install a few (emphasis on A FEW) WordPress plugins.

The two I always go with, no matter the site, is YOAST SEO and Wordfence.

Both are free and can be installed from the WordPress dashboard by:

  1. Clicking “Plugins” from the dashboard sidebar.
  2. “Add new”
  3. Typing “yoast seo” or “wordfence” into the search bar
  4. Clicking “Install now”
  5. “Activate”

YOAST SEO will help you with some pointers for search engine optimization, while Wordfence will add another layer of protection against hackers and spammers.

Also, all Siteground installs come with a plugin called SGoptimizer.

This will optimize your site’s code and automatically compress any images you add.

If you keep this one, which you should, you won’t have to install any separate image compressing or code optimization plugins.

You can add more plugins if you want to, but be warned:

The more separate plugins you have installed, the higher the chance you’ll experience problems with conflicting code and outdated features.

Keep it simple, at least at the start, and your website (your high-ticket passive income system) will get off the ground quicker.

Step 5: Design the Basics of Your Website

Now you’ll want to create your starting design for your new site.

It doesn’t have to be perfect at this stage; you’re basically creating the skeleton at this point.

The meat, which is the content, along with the finishing tweaks and touches will be added along the way.

But in the beginning, make sure to finish your page templates and basic design outline:

  1. The homepage
  2. Categories
  3. Search results
  4. Main menu
  5. Footer menu
  6. Post template

There’s way too much info to cover all of this in detail here, but check out my course if you want complete, step-by-step tutorials on this.

In it, I show you an exact template you can copy detail by detail.

Generally speaking, though, keep it user-friendly, simplistic, and consistent throughout your site.

If you want to do something fancy, keep those plans for later.

When your site is completely new, it’s vital that you get your content up as soon as possible.

That way, Google’s bots can start ranking your pages ASAP.

Step 6: Strategic Content Production

After your basic design has been completed, make a content plan based on 3-4 different categories in your chosen niche.

Make mostly information posts and then sprinkle in some reviews and other money-making posts (where you write about mostly high-ticket affiliate products).

It’s important to keep a good ratio of info posts to money posts.

If there are too many money posts relative to info posts, your site will look spammy to both your readers and Google’s bots.

Base every single one of your articles on solid keyword research.

Not every post of yours will rank at the top even if you target good keywords.

However, it’s still WAY better than going with the “spray and pray” approach that so many people use.

Picking the Right Targets

Target mostly longer, low-volume keywords when your site is new.

For example, if I made a fresh website in the survival niche, I don’t straight for huge, obvious keywords like “how to start a fire”.

Instead, I’d go for something like “how to start a fire with flint and steel without char cloth”.

You can use answerthepublic.com to quickly find long-tail keywords like this.

Just type in a bigger root keyword, in this case, “how to start a fire”, and hit search, then click data on the lists and look through the suggestions.

If you have the plugin Keywords Everywhere installed, you can activate it to see the estimated monthly volume of each of them.

Zero Doesn’t Always Equal Zero!

Even if you see zero volume listed for some (or even most) of these keywords, remember this:

These keywords are taken straight from Google’s search data, so people are actually typing in these search terms at least occasionally.

At this point, since your site is brand-new, don’t worry too much about how many searches these long-tail keywords get each month.

If it shows up in Google and the top 4 results aren’t exact matches or you know you can write something better, just go for it.

At the start, every little bit of traffic and positive user data will help you build momentum.

As your site keeps growing and your content ranks easier and easier in Google, you can begin targeting higher-volume keywords with a higher chance of success.

Quick Content Tips

Content creation is a huge, intricate topic, which again I cover in detail in the Golden Site Game Plan, but here are some vital tips that will get you far:

  • Avoid making walls of text; remember to use plenty of spacing and paragraphs. It really helps with keeping people on your pages, which Google likes.
  • Make your content more interesting and much easier to digest by breaking up different sections of your posts with images and headings.
  • Unless you’re in an academic niche, write all of your content in a conversational tone. In other words, write kind of like you’d talk.

    The level of conversational vibe should be adjusted slightly based on your chosen niche.

    However, in most cases, you’ll want to go with a professional but laidback and relatable tone.
  • Create at least 40 posts before you go on to stage 7.

    This batch will help to get your site on Google’s radar ASAP.

Step 7: Monetize in a Smart Way

Once you’ve got your first batch of 40 starter posts up, it’s time to get serious with your monetization.

First off:

DON’T focus on cheap Amazon products or other low-hanging affiliate strategies, ever!

At most, they can be added to articles in passing.

For example, when you’re mentioning a book and then you slap a quick Amazon affiliate link into the title.

Other than that, keep that stuff out of your head and off your site!

Remember, focus on HIGH-TICKET products first and foremost.

The Main Product

Select one primary affiliate product that you’ll focus most of your efforts on going forward.

This should:

  1. Give you high commissions, obviously – minimum $100 profit for you per individual sale.
  2. Fit your site’s brand.
  3. Be of decent quality at the very least, so it doesn’t hurt your site’s image when you promote it so much.
  4. Have a good sales presentation, so the conversion rate is worth your time.

Going back to our earlier example:

If I had a survivalist website where I wrote about potential financial collapse, I could promote Goldco as my main product.

Important Placements

Once you’ve picked a main high-ticket product, you’ll want to feature it on a sidebar banner that will show on all of your content.

Also, create an email list sequence based solely around this main product.

Create a type of lead magnet, like a free ebook or video, for example, to get people to sign up to this email list.

Then, create a signup page for this list on your website and add the page to your main menu.

Promote this email list lead magnet on both your homepage and in your sidebar.

I show you exactly how to do this in the course, but if you want a quick rundown you can check out this video:

Content Marketing

On top of all of that, you should also promote the main affiliate product with different types of content, both directly and indirectly:

Directly in review posts and comparison posts.

Indirectly in content related to the product, where you can casually plug it.

In addition to your main high-ticket product, you should also create content around other products and services relevant to your site’s niche.

Still, you should always keep this in mind:

The prime real estate on your site (the initial email list sequence, the top of the homepage, and the above-the-fold sidebar banner) should only be reserved for your main chosen product.

Step 8: Expand Your Traffic & Earnings

Once you’ve got your main monetization strategy going, it’s time to step on the gas.

Keep adding new, high-quality, keyword-optimized posts to your site in regular intervals.

Speed is important here.

Each post is like a seed, and it will take some time to grow — i.e. ranking high in Google.

So, the sooner you sow the sooner you can harvest.

BUT, it’s important to not burn yourself out!


I recommend doing batches of 20 posts and then taking a short break from creating content — say, a week or so.

From my own experience and of those I’ve coached, taking these breathers will actually greatly help your productivity in the long term.


Well, at first you may feel like you’re losing some precious time.

However, these small breaks will actually help your creativity and motivation, which produces better, more focused content.

And this type of content will have a better chance of ranking high — giving you an increased return on your time and energy investment.


After you’ve put in several months of work creating content, you’ll see what I mean.

Once you get to between 50-100 posts, depending on your niche, you should begin to see some decent traffic and income generation.

When you’re past that point, you know what you’re doing is working, and you just need to keep expanding.

If results aren’t where you want them, you should reflect on what you’ve done right and what you could’ve done better.

Remember to always keep learning and improving as you go, and you’ll do just fine.

And that’s how you do high-ticket affiliate marketing for passive income.

Go over the steps until you know what to do and then DO IT – big commissions are waiting to be made!

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