In several of my recent posts, I’ve mentioned high-ticket affiliate marketing, the benefits that it brings, and how to put it into a passive income system.
Before we go further with high-ticket strategies, though, we have to get an important question out of the way:
What are the main differences between high-ticket and low-ticket affiliate marketing?
That is, how should you approach it, marketing wise, and what do you need to keep in mind?
Well, here are the 3 KEY differences between high-ticket and low-ticket that you need to know about:
The first and most important factor you need to change is your marketing language — in both your content and potential ad copy.
Now, it’s actually not so much about what you need to say, but more about what you need to avoid saying.
If you’ve been watching and reading a lot of generalist, cookie-cutter affiliate marketing content, you’ve more than likely absorbed some VERY bad habits.
In that case, you need to unlearn low-ticket language.
Low-ticket marketing language is aimed at broader, lower-income groups.
Huge, huge problem that I see all the time.
Why is that such a big problem, exactly?
Well, here’s the deal:
If you keep marketing with this kind of language, you’ll keep attracting cheap and/or lower-income groups of people.
Now, I’ve got nothing against those people, of course, but the bottom line is this:
You can’t market high-ticket offers to folks looking for the cheapest deals, and who always waits around for coupons and seasonal discounts.
Well, technically you can market to such people if you insist on doing so.
However, your conversion rates will be atrocious and you’ll get frustrated with the lack of results.
Instead, you want to target people with higher incomes who can buy things that are priced above $100 without a problem.
Readjusting to High-Ticket Language
The longer you talk about cheap, discounted products and services, the harder it will be to turn the ship (your brand) around and start marketing high-ticket products.
Start off the right way by removing words and phrases like these from your marketing arsenal:
- Best deal
- Lowest price
- “Save X if you buy right now”
- X% off
There are more but I’m sure you get picture…
Now, it’s true that discounts (real OR imagined) are a powerful psychological tool for increasing conversions, even for people with a bit more money in the bank.
However, you can’t use blatantly “cheap” language without hurting your brand and marketing.
So, then, what can you do instead?
Well, here’s a clever way to get around it:
Instead of talking about lowered prices, start talking about and emphasizing increased value and potential returns on investment (ROI).
A high-end affiliate product will often have mentions of this on their sales page.
It’ll say something like, “if you buy this product, you’ll also get this bonus, which has a value of $147”.
In those cases, you can just mention this offer directly in your content.
If there are no bonuses or other value-boosters on the sales page, you can still increase the perceived value of the product yourself.
For example, say the product is a video course about starting a consulting business.
You can say that if the buyer successfully applies the training, their business can potentially earn back the price paid in just a day or two once it gets going.
This puts things into perspective dollar-wise, and will increase the perceived value of the course.
Another thing you could do is to talk about a certain module in the course, and how this module is worth the course admission alone, since it’s such a big game changer.
Again, no talk about low prices or discounts, but instead emphasize the great value and potential return on investment the buyer can expect.
The return on investment doesn’t have to be just money, though.
It can be improved health, romantic experiences, a lifelong skill etc. — depending on the product or service you’re promoting.
If you pick a high-quality offer, this will be completely true, it’s just that most people gloss over or forget this fact when they’re considering a purchase.
Make sure to properly remind them, and the offer will suddenly seem “cheaper” without actually lowering the price of it, increasing your conversion rates.
2. Promotional Assets
The second thing you need to adjust for high-ticket marketing is your promotional assets.
By this I mean putting away the huge, glowing banner ads and other in-your-face advertising and sales methods.
This goes for both your own website AND the sales page of the product or service.
Meaning, if you’re considering an offer that has such a sales page, drop it and pick another one with a sleeker presentation.
Now, don’t get me wrong, there’s a reason these borderline-obnoxious, in-your-face tactics are so commonly used for lower-ticket offers:
Generally speaking, they work.
These flashy, loud elements are quite effective when it comes to grabbing attention overall.
As long as it’s not completely overdone, these types of presentations can really bump up the conversion rate for low-ticket items aimed at larger, more general markets.
Add Some Class
When you’re marketing or selling something fancier, with a higher price tag, most people will expect a nicer, more luxurious presentation — especially those people who are used to buying nicer things.
Now, you don’t need to hire a professional designer or high-end copywriter in order for your website to convert visitors, that’s complete overkill.
Still, you’ll want to ease up on:
- Big, dramatic headlines.
- Cliché “you won’t believe this, doctors hate him” ad copy.
- Tacky, loud stock photos.
Bring a bit more class to your marketing when you’re promoting high-ticket offers.
People expect a nicer presentation and packaging when they’re buying premium-priced products and services.
So, to maximize your high-ticket conversions, do your best to meet these expectations.
3. Your Money Mentality
The third and final key difference is your own mental game.
That’s right, the third point is all about you.
If YOU, personally, have a bad mindset about money, you’ll find it very hard (if not impossible) to successfully market high-ticket products on a regular basis.
If you have negative beliefs about money rooted in your subconscious mind, conflicting thoughts will naturally surface when you start promoting higher-priced offers.
These thoughts will then make you feel insincere or nervous when you’re putting together your content and other marketing material.
This, in turn, will affect your success in the long run.
Here’s a list of very common negative beliefs about money:
- Money is hard to come by and disappears fast
- Money makes most people corrupt
- To make a lot of money I have to step on others
- Money must be earned with hard work only
- Rich people are usually bad people
- Higher-priced items are mostly overpriced or scams
- Spending money is a very big deal
Those are the main ones a lot of people carry around in their mental basement, to to speak.
But in some really bad cases, the list can be even longer.
If you have any of these negative beliefs about money, start clearing them out ASAP.
You do this best by planting new, positive beliefs about money that overrides the old, negative thinking.
Mental Seeds for High-Ticket Success
Here’s a nice list of new assumptions to absorb:
- Money can be earned quickly
- Money makes dreams come true
- Sometimes money comes easy and that’s great
- Making a lot of money can be win-win
- Higher-priced items can be legitimate and worth it
- Many people are fine with buying premium-priced products
- Money is flowing to and from people everywhere, all the time
If you need to plant some of these positive beliefs, the best way to do it is to repeat these statements as internal affirmations right before you’re falling to sleep each night.
That way, your subconscious will absorb the new assumptions much quicker than if you tried to do it in daytime (when your logical, conscious mind is so firmly in the driver’s seat).
Day Time Immersion
In day time, watching movies about business and making money in general is always good.
Listening to podcasts or reading books where money is discussed in a mostly positive light can also help.
Buying premium-priced products yourself, at least on occasion, is yet another powerful method to get used to handling the higher price tags.
Over time, you’ll find that it becomes more and more natural to promote high-ticket products.
And this will show up in your creativity, productivity, and conversion rates.
High Ticket vs Low Ticket Affiliate Marketing – Summary
So, to summarize, the 3 KEY differences between low-ticket and high-ticket affiliate marketing are:
1. The language used in your content and ad copy — remember, no talk of great deals, discounts or coupon codes!
2. The style of the promotional assets — make sure to up the class and turn down the loud, obnoxious presentations.
3. Your money mentality as a marketer – get rid of negative beliefs about higher prices and money in general.
Cultivate a positive money mindset, and your high-ticket marketing will bring you much better results, much easier.
Of course, there are some more nuances here and there.
Still, these are the 3 main differences you need to know about.